Not known Factual Statements About Johnnie Walker Blue Label Ultra
Not known Factual Statements About Johnnie Walker Blue Label Ultra
Blog Article
To celebrate this technological breakthrough, only 888 restricted edition bottles will be manufactured producing this an unmissable bit of background for collectors.
Diageo is a world leader in beverage Alcoholic beverages with An impressive collection of models across spirits and beer classes.
From American bourbon to Scotch whisky, study our helpful tutorial to the different sorts of whisky, how they’re built And the way they differ.
Picking out the right starter whisky is a vital step for almost any budding malts fanatic. Allow us to help You begin your journey.
We hope that our discoveries could have a constructive affect in the wider sector and help find out new choices for lighter, lower carbon packaging solutions.”
This new, lightweight bottle can be a thing of exquisite attractiveness; but extra importantly, it demonstrates what is feasible On the subject of lightweighting glass. We will keep on implementing these learnings throughout our assortment, getting more progressive strides as we look to the future of Scotch.”
The result is an field-initially that, and also attaining exquisite elegance, showcases what luxurious, lighter-fat, reduced-carbon bottles of the future could appear like. As Portion of the Diageo Spirit of Development action prepare, Johnnie Walker aims to reduce the body weight of glass Utilized in its packaging; an ambition that is definitely targeted at decreasing the level of carbon emissions linked to packaging.3 Although the technologies is not really yet available to launch bottles of this pounds at scale, forever, the awareness Johnnie Walker has garnered is already becoming applied to lightweighting assignments over the Diageo portfolio.
. The Formerly claimed ‘lightest pounds Scotch whisky bottle’ was introduced by a British isles retailer and weighed all around 298 grams.
Weighing 180 grams, the Blue Label Ultra bottle is a glimpse into the future of sustainable luxurious spirits packaging
Find out more about Spirit of Progress – our global ESG programme that will help produce a far more inclusive and sustainable world.
That is a globally allocated release created from exceptional shares, such as whisky from ghost distilleries that happen to be no more in Procedure. Less than 888 bottles ended up built globally.
Diageo has submitted filings to possess its granted United kingdom Patent No. GB2616831 B endorsed as licensable of right to the UKIPO patent register, and interested parties are invited to ask for an ordinary royalty totally free, non-special licence from Diageo.
Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of dim chocolate and florals
“We’re almost certainly about 12 months from Those people initially products and solutions hitting the marketplace because of the lightweighting program.”
“It is possible to say It is helpful that we’re having ahead of the curve with every one of the legislation. But we’d commenced [Ultra] just before [PPWR policies] had been published,” suggests Lindley, incorporating that it’s vital for Diageo to prioritize mainly because it’s a “important change for [all our liquor groups] to become thinking about bare minimum achievable packaging bodyweight.
Your payment details is processed securely. We don't retail store charge card details nor have use of your bank card facts.
And this, for The 1st time in Diageo’s record, a license to our patent for light-weight-body weight glass beverage containers are going click here to be available over a royalty-cost-free basis to all as a way to persuade development in the wider business.